"In a world where you can be anything, be yourself." - Etta Turner
You trailblazing humdinger, you.
I know what it's like to start a business because you feel passionately about something, about making a difference and about designing a life you love. I also know how it feels to find yourself in a marketing whirlwind, spinning your wheels without getting very far.
Building a brand and marketing it can be hard. It can be time-consuming. It can be overwhelming. It can be a chore. It can even be scary. But it can also be incredible FUN!
Taking ownership of your brand identity is powerful; you'll feel clearer on who you are, what you're offering, who you want to work with, how to market your epic services in an authentic way, you'll have strategies to keep your social media calendars full with on-brand content your community will love. Ultimately, taking ownership of your brand identity will save you time, and since time is money...
But it can be hard to move through this process on your own; that's why I'm offering a 1:1 brand mentoring service. I'm here to listen, guide, support and champion you all the way to owning your unique story and services.
Because I believe in showing up and taking action, even when it's uncomfortable, when it's messy and when it's scary. I'm committed to pushing the boundaries of what's comfortable in favour of epic growth, expansion, learning, understanding, connection and creativity.
Are you with me?
What can I help you with?
1. Defining your niche and clarifying your ideal client
You didn't start your business with the aim to become a 24/7 marketing genius. But now you're here, you know it's all part of the game.
I spent too many years not knowing who I was talking to and I tied myself up in knots trying to please everyone. My identity was vague and my marketing was all a bit magnolia!
Understanding WHO you're marketing to is a game-changer. We'll get clear on your brand values, exactly what it is you're offering, what makes you different and who you're speaking to so that you can march on with confidence and create content that speaks directly to those people you'd LOVE to work with.
2. Creating content pillars for marketing
"I have nothing to post!"
"What should I talk about?"
"Why would anyone be interested in what I have to say?"
I know what it feels like to struggle with marketing and social media. But I also know how fantastic it feels when you get it right. Together, we'll outline content pillars that you can use across your marketing so that you'll always have ideas for social media, blog posts and email newsletters that are on brand and feel true to you and your purpose and will help you connect with your dream clients.
3. Refining your brand identity and aesthetic
How does your brand look and feel? Clear and cohesive, or a bit wild and woolly? Are you using any old imagery just for the sake of having something, ANYTHING to post?
I get it. But having a clear brand identity makes life so much easier. You'll know what sort of content to create and you'll be able to write confidently, authentically and in such a way that you'll magnetise your ideal clients to you.
We'll explore your brand values, your voice, and refine the look and feel of your brand by generating content ideas (both written and visual). This includes a website and social media audit, as well as a Pinterest board specifically for your brand.
4. Reviewing your website so it works hard for you
"But what is it you actually do?"
Your website is your shop window and is often the first place someone will connect with you and your product or service. Are you effectively communicating what you can do for your clients as well as how fantastic it would feel to work with you?
Together, we'll review your website and get clear on the story you want to tell your dream customers. Overwhelming you with technical jargon is not my scene, instead we'll look at straightforward actionable steps you can take to make a big difference to how people interact with your website, leaving your potential customers in no doubt that you are exactly who they've been looking for.
How does it work and what's the investment?
My 1:1 brand mentoring packages start at £195
- A 60-minute strategy session to dive deep on the topic you need the most support with (this will take place over Zoom).
After our strategy session you'll walk away with:
- A bespoke action plan following our strategy session to help keep you on track
- A curated guide on the topic you're working on full of epic hints, tips and exercises that you can come back to again and again
You'll also have email access to me for 30 days following your strategy session so that I can support you as you put your plan into action.
At the end of those 30 days, we'll have a 30-minute follow-up call to see how you're getting on and I'll happily answer any more questions you might have as you share your bold and bodacious brand with your world.
"Karina really helped me to understand the maze of social media. She gave me strategies and clarity to enable me to engage with prospective clients and a year on I’m still using them with results.
Your patience, encouragement and understanding are priceless.
Thank you very much, Karina!"
- Suzanne, Personal Stylist
"Karina has been so incredibly helpful in her advice and guidance on how I need to think about my approach to content on my website. She has emphasised the need to understand my potential customers needs and how to best meet those needs rather than simply using my website to try and sell what I do. This is a much more helpful way to approach website content and puts the customer right at the heart of all my communications.
Karina is a great listener, professional, well-organised and extremely knowledgeable.
I've really enjoyed working with her."
- Sam, Photographer