"In a world where you can be anything, be yourself." - Etta Turner
You trailblazing humdinger, you.
I know what it's like to start a business because you feel passionately about something, about making a difference and about designing a life you love. I also know how it feels to find yourself in a marketing whirlwind, spinning your wheels without getting very far.
Taking ownership of your brand identity is powerful; you'll feel clearer on who you are, what you're offering, who you want to work with, how to market your epic services in an authentic way, you'll have strategies to keep your social media calendars full with on-brand content your community will love. Ultimately, taking ownership of your brand identity will save you time, and since time is money...
But it can be hard to move through this process on your own; that's why I'm offering a 1:1 brand mentoring service. I'm here to listen, guide, support and champion you all the way to owning your unique story and services.
Because I believe in showing up and taking action, even when it's uncomfortable, when it's messy and when it's scary. I'm committed to pushing the boundaries of what's comfortable in favour of epic growth, expansion, learning, understanding, connection and creativity.
Are you with me?
What can I help you with?
I spent too many years not knowing who I was talking to and I tied myself up in knots trying to please everyone. My identity was vague and my marketing was all a bit magnolia! But all that changed when I took ownership of my brand identity - what made me unique, who I wanted to work with, how I wanted my brand experience to feel and the content that would speak directly to those dream clients. I want to do the same for you. Working with me we'll get clear on...
- Your niche and how you can make the most of it: Getting clear on what makes you different and who you'd love to work with underpins all your marketing.
- Refining your brand identity and aesthetic: How does your brand look and feel? Clear and cohesive, or a bit wild and woolly? We'll look at your website and social pages and define strategies you can use to create a visual experience that's reflective of your values and core message so your online presence works hard for you.
- Content pillars for your marketing: "I have nothing to post!" Together, we'll outline content pillars that you can use across your marketing so that you'll always have ideas for social media, blog posts and email newsletters that are on brand and feel true to you and your purpose and will help you connect with your dream clients.
Ready to get stuck in?
Your brand mentoring experience with me includes:
My brand building preparation bundle: a comprehensive questionnaire to help you dive deep into your business and what makes it tick so we can hit the ground running in our strategy session, and a PDF guide full of epic hints, tips and exercises that you can come back to again and again.
Hour long strategy session to get clear on and develop your brand identity and arm you with a direct plan of action to help you move forward (this will take place over Zoom).
Email access to me for 30 days following your strategy session so that I can support you as you put your plan into action.
30-minute follow-up call a month later to see how you're getting on. I'll happily answer any more questions you might have as you share your bold and bodacious brand with your world.
Lots of love
"Karina has been so incredibly helpful in her advice and guidance on how I need to think about my approach to content on my website. She has emphasised the need to understand my potential customers needs and how to best meet those needs rather than simply using my website to try and sell what I do. This is a much more helpful way to approach website content and puts the customer right at the heart of all my communications.
Karina is a great listener, professional, well-organised and extremely knowledgeable.
I've really enjoyed working with her."
"Karina really helped me to understand the maze of social media. She gave me strategies and clarity to enable me to engage with prospective clients and a year on I’m still using them with results.
Your patience, encouragement and understanding are priceless.
Thank you very much, Karina!"
Suzanne, Personal Stylist