KARINA LYBURN | Personal Branding Photographer

Frequently

Asked

Questions

I'd love to work with you! How does this work, and what should I do first?

Fantastic! I'm so excited to connect with you!

You can find an in-depth step by step guide on how the whole process works right here on the 'Work With Me' page, but our first step is to book in a consultation call. You're welcome to book in a time that suits you here, this chat gives us a chance to get to know each other a bit better and for me to understand more about your business and the sorts of branding photographs you'd really love to have from your dreamy photo-shoot!


Where in the world are you?

I am based in the very heart of England, in Nottingham, but love to travel to work with my clients in the places that are meaningful to them.

(Please note that travel expenses outside of the Nottingham area are not included).


I'm itching to make a start, when can I expect us to shoot?

The lead time for a shoot is typically 4-6 weeks but there's plenty to do in the meantime! The planning process is a brilliant opportunity to step back, review and re-envision for your business, it's something to really make the most of.


What process will you take me through to understand my business?

Creating beautiful branding photographs is not a "show up and shoot" kind of job, these images are the result of discussions about your story, your business, your hopes and dreams, inspirations, aspirations and what makes you, YOU. Working with me, you'll be walked through a process that includes an in-depth questionnaire to get you thinking about your business and what you'd like your photographs to represent. We'll also set up a joint Pinterest board to share inspirations and create a mood board for your photo-shoot. And we'll have a planning call to talk through how we'll turn these exciting ideas into a fun and fabulous photo-shoot for you.


I'm super nervous at the idea of being photographed, can you help me so I won't look like a rabbit in the headlights in my images?

Of course! I'm used to working with entrepreneurs who are nervous at being in front of the camera, this is my jam! The most important thing is that you let me know that you're nervous about having your photograph taken so that I can structure the shoot to best suit you. And I promise I'm not going to shove a camera in your face right away!


Where will the photo-shoot take place? My office doesn't look like everyone else's on Instagram...

Tell me about it! Your photo-shoot will take place wherever you feel best reflects you and your business. We'll chat about this in more detail during the planning process, but there are so many possibilities to choose from! Perhaps you have a local coffee shop where you meet your clients, or like to catch up on some admin with a giant coffee and slice of delicious cake? Or maybe you love to catch the last rays of afternoon sun from the terrace in your back garden with your four-legged friend by your side? Or perhaps you love the architecture and the hustle and bustle of the city? Or maybe a spot of yoga in a quiet corner of your local park is where it's at for some relaxation?

We'll talk through the themes that are important to you and what locations will most suit your brand vision and we'll create a plan from there. Some of my clients have chosen to hire a venue for all or part of their shoot, if that sounds right for you I'll be sure to help you choose a gobsmackingly gorgeous space!


What should I wear to my photo-shoot?

There's no right or wrong answer to this question, but getting the styling right is one of the best things about a shoot. Clothes are a wonderful way to express who you are and what you're about. I've seen statement skirts, jazzy jackets, and even taco socks, yes, for real!

But really it all comes down to what makes you feel confident? What makes you feel like the badass business owner you are? Who is your ideal client and what would you be happy for them to see you wearing? We'll talk through this in more detail during the planning process and I've got plenty of tips and tricks up my sleeve. Your shoot is your runway, my friend!


What about hair and make-up? I can never get my eyeliner flicks even...

Join the club! I really recommend investing in professional hair and make-up for your personal branding photo-shoot. These images are going to live with you; selling your story, your services and expertise, all while you sleep (quite literally!). Being in front of the camera is not always easy, but leaving your hair and make-up to the experts is a great way to take some of the pressure off, and to help you feel at your most confident in front of the lens. I'm more than happy to recommend tried and trusted professionals ahead of your shoot.


What should I bring with me to my photo-shoot?

It's really helpful to have a few props to augment your photo-shoot. Think about items that are particularly relevant to your work and business and remember that you want your clients to see you at your best! There may well be a few alternative ideas that come up as a result of the planning process, but as a basis it's a good idea to have some standard props, including:

  • Your laptop or tablet
  • Your phone
  • Any particular pens or stationery
  • Favourite notebooks
  • Relevant books to your business or brand vision, or any books or magazines that you feel represent your values and aesthetic

I have literally no idea how to pose, I'm so awkward! Can you help me?

Good news, my friend, it's not your job to know how to pose in advance!

Do you want even more good news? I'm not going to ask you to do anything that feels really weird and unnatural. Throughout the shoot I'll ask you how you might use this particular space and we'll make minor tweaks as we go for the most flattering poses on camera. There's so many super simple tips and tricks we can use to make sure you're pulling poses that pack a punch!


I want to book a shoot but I'm worried about Covid-19 and how this will affect things.

I'm so excited to be back doing the job that I love but it's completely natural to be unsure how Covid-19 will impact on your shoot. I've put a page together outlining the steps I and my make-up artist are taking to ensure your photo-shoot will be safe but still downright gorgeous, as well as the things that will be done a bit differently in order to keep everyone safe. You can find it here. I hope it's helpful for you. If you still have questions, please get in touch and I'll be glad to help.


Still have questions?

No problemo! Whizz me an email here, I'm here to help!

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