Summer holidays are just around the corner, and while they might not be quite what we had planned at the start of the year, let’s make the most of them! Now is a great time to start thinking about social media content and the photos you can take on your travels (especially if your brand has a summery style and personality). It’s time to make the most of long days, good light, and all that colour!
Today I want to share with you three of my favourite things to photograph for social media content during these summer days:
Wherever you are, keep looking up. The sky changes all the time, as Ralph Waldo Emerson said, “The sky is the ultimate art gallery just above us.” Pictures of the sky imply feelings of expansion and perspective - there are miles and miles above you. Pair your sky images with quotes about believing in your dreams and taking ownership of your story, as well as fun captions about your dream holiday, or your weekend plans.
Top tip: Try taking photos of crisp blue skies with white fluffy clouds, as well as skies during glorious golden hour (the hour that encompasses sunset) full of soft, warm tones, and see which suits your brand vibe and aesthetic the best.
2. Flowers against white walls
There’s something so fresh about a pop of colour against a white wall. These make great filler shots for Instagram as they’re universal and you can put almost any caption with them - whether it’s advice you’d give to your younger self, 3 top tips your clients and community would find helpful, or even just puns about blooming!
Top tip: Keep some space above if it’s a tub of flowers, or below if it’s a hanging basket (my favourite!)
3. Typography on walls
In case you can’t tell, I love a good wall! As you visit new places, be on the lookout for street art, signs, positive messages and so much more. It can even be something as simple as an arrow painted on a wall. Again it’s something really universal that you can use on social to connect with your community. Images that contain typography always go down really well on social media. If you find some uplifting street art, use it to inspire your clients or share a feel-good message. If it’s an arrow, pair it with a caption about moving onwards and upwards, or maybe a call to action to encourage your clients to connect with you.
Top tip: You can rotate a photo of an arrow any way round you want depending on the purpose of it. If you’re using it as part of your website imagery, try rotating it to point towards a call to action to grab attention.
So there you have it! A few easy-peasy ideas to set you on your way to creating beautiful summery content while you’re enjoying some downtime – multitasking at its finest, my friends! Does it spark ideas of the kinds of photos you can take while away on holiday? Let me know on Instagram here!