Brand photo-shoot in Northamptonshire - holistic lifestyle coach - Penelope Fearon

Meet Penny - lifestyle coach, architect, decluttering extraordinaire, paddle-boarder, and founder of ‘She’s So Sorted’.  Penny is so passionate about helping professional women who feel stuck, stressed, and overwhelmed to reclaim their energy and joy. 

“After experiencing burnout and overwhelm in my own life, I made it my purpose to help others.  I discovered the power of clearing out what no longer serves us - whether that’s clutter, limiting beliefs, or unaligned spaces - and turning that clarity into a thriving life.  Now, I’m dedicated to helping other professional women reclaim their lives by creating space - physically, emotionally, and energetically - for what truly matters.  Through my unique blend of coaching, decluttering, and spatial design, I guide you to clear out what’s holding you back, whether it’s physical clutter, limiting beliefs, or habits that are no longer serving you.”

Penny’s shoot was all about capturing the various different aspects to her beautiful and unique business - from organisation and spatial design to coaching and support.  It was important to communicate a sense of calm and peace, beautiful design, and health and wellbeing.  As well as this we wanted to create images that reflected Penny’s brand identity (her brand colours of navy, cream and gold with pops of pink) and captured Penny’s personality and communicate who she is, what she’s passionate about, and how it might feel to work with her.  And of course, it was important to include some of the things that make Penny uniquely Penny - her love of Wales, the coast (when shooting in the Midlands!), and her four-legged friend, Poppy!  

Thank you, Penny, for inviting me to join you on your journey and for trusting me and my camera with your vision.  I can’t wait to see what’s next for you 🧡

Curious to find out more about Penny?  Check out her Instagram here for top tips on navigating and overcoming burnout, organisation, and wellbeing.

See more from Penny’s beautiful shoot below: